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How does Contextual Intelligence Help in Preventing Loss of Consumer Trust?

The quantity of data that people consume online is limitless, and it will only grow in the coming years.
Along with accessing a wealth of information online through articles, videos, social media pages, and various forms of media, users also watch advertisements.
Though watching any information without an ad is nearly impossible, if the user is lucky, the ad viewed will be related to what he was viewing or reading. Although it is nice to see ads that are relevant to you, it frequently comes at the expense of compromising your privacy.
Consumers are more concerned about data protection than ever before in the post-GDPR world. To cater to the feelings of customers, large organizations like Mozilla Firefox and Safari have launched their new ad blocking privacy feature to protect the privacy of users. Also, all major browsers are expected to have blocked the use of third-party cookies by the end of 2023.


How Can Contextual Intelligence Help in Preventing Loss of Consumer Trust?


If the brands want to see an increase in their audience conversion rates, high VTRs, and CTRs, then it is crucial to provide the privacy demanded by consumers.


They must create ways to provide appropriate advertisements in a sustainable manner and in a privacy-first environment, creating non-intrusive personalization to target audiences.


To achieve all this, it is important to win the trust of the audience.


Brands must move away from cookie-based behavioral targeting. The most significant way to reach the right people is to use the power of contextual artificial intelligence.


Contextual advertising, like behavioral targeting, works by placing ads on relevant content. Instead of using cookies, contextual targeting makes use of machine learning to deliver a human-like comprehension of the material. This ensures that the most relevant and engaging communications are sent without cookies.



Contextual targeting increases an ad's overall efficacy as well as the viewer experience. Marketers may provide more customized advertisements to relevant audiences by taking emotion, sub-categories, brand suitability, and brand safety into account.


Contextual targeting boosts ad recall and purchase intent by utilizing better sentiment analysis. Ads are kept away from banned sites and harmful content, ensuring total brand protection.


Cookies assist advertisers in better understanding the behavioral data and browsing history of the consumers they are targeting. Ads are displayed to particular audience categories chosen by advertising teams.


Conclusion 


Contextual intelligence is critical in gaining the audience's confidence and respecting their privacy. Furthermore, when marketers employ contextual targeting — which is based on the user's true, genuine interest in real-time they can feel comfortable that their campaigns are reaching relevant audiences that can connect to the advertisements they're being offered.

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