Contextual Targeting & Video Advertisements: Silverpush

Following the elimination of third-party cookies as well as increasing brand suitability and safety concerns, marketers are progressively embracing contextual advertising . Yet there are dominating particular misconceptions that are making some marketing professionals reluctant in applying contextual targeting. This short article attempts to breast these misconceptions, to make sure that marketing experts obtain a crystal-clear image on contextual targeting . Misconception 1: Contextual advertising is an easy, keyword-based method It holds true that formerly contextual ad placement was based completely on keywords, however, this is not the situation currently. Today, we have artificial intelligence-powered contextual ad technology that provides exceptional outcomes. Traditional contextual advertising entails targeting wanted keywords in internet addresses, titles, meta summaries, tags, web page material, and so on for positioning of appropriate advertisements. In a similar way, stand...

Contextual targeting has been around for a long time. Although it gained importance during its initial years, its importance was later on surpassed by behavioral targeting. But now, the scenario is changing and brands are increasingly using contextual advertising as the primary way to connect with consumers. Below are discussed the reasons why contextual ad targeting has become indispensable for marketers -  It does not make use of users’ personal data Contextual ad targeting does not involve the use of third-party cookies that collect users’ personal data. Hence, this approach to advertising is fully compliant with the data privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Major web browsers like Safari and Firefox have already blocked third-party cookies, and Google’s Chrome browser will do so by 2022. Also, Google has recently announced that it will not develop any individual tracking technology in the fu...