TV viewership is extremely large for big sporting events. Brands can capitalize on the advertising potential that these events offer and reach a massive audience. Last year, only a few live sporting events took place due to the coronavirus pandemic. But now, the live sporting events are happening and brands are focusing on sports advertising on television to reach more and more people. Super Bowl 55, the final game of the National Football League season 2020 held in February 2021, grabbed a television viewership of slightly more than 91.6 million people in the United States. The combined viewership across all platforms including streaming was 96.4 million. IPL 13, also known as the 2020 Indian Premier League (IPL), which was held in the latter part of the last year, was the most viewed Indian Premier League season in comparison to all previous seasons. According to the viewership data of the Broadcast Audience Research Council of India, the overall TV viewership of the IPL ...
Silverpush offers innovative ad tech solutions. Silverpush’s Mirrors is the world’s first AI-powered in-video context detection platform that accurately identifies contexts in videos in order to serve the most contextually relevant ads. Mirrors Safe provides comprehensive brand safety and suitability without killing reach. Parallels offer a real-time moment marketing and TV ad sync platform to marketers.