Contextual Targeting & Video Advertisements: Silverpush

By delivering the right message to the right people at the right time, brands can form meaningful connections with the consumers. This can increase brand awareness, website traffic, conversions, and sales. This article discusses how Rakbank, a UAE-based bank, capitalized on the in-game moments to promote its credit card among the Barca fans by leveraging Silverpush’s real-time moment marketing platform.    RAKBANK launched the FC Barcelona credit card in order to bring Barca fans closer to their club. RAKBANK wanted to reach the target audience for its new credit card by tapping into Barca fans’ emotions, passion, and pride. For this, it utilized the powerful moment and sync marketing platform , Parallels, developed by Silverpush. Barca fans experience a state of intense excitement and happiness during every match. By utilizing sports sync’s historic data, Silverpush identified the game’s three euphoria moments that it could tap into for connecting with the fans and promoting...

TV viewership is extremely large for big sporting events. Brands can capitalize on the advertising potential that these events offer and reach a massive audience.   Last year, only a few live sporting events took place due to the coronavirus pandemic. But now, the live sporting events are happening and brands are focusing on sports advertising on television to reach more and more people. Super Bowl 55, the final game of the National Football League season 2020 held in February 2021, grabbed a television viewership of slightly more than 91.6 million people in the United States. The combined viewership across all platforms including streaming was 96.4 million. IPL 13, also known as the 2020 Indian Premier League (IPL), which was held in the latter part of the last year, was the most viewed Indian Premier League season in comparison to all previous seasons. According to the viewership data of the Broadcast Audience Research Council of India, the overall TV viewership of the IPL ...