Contextual Targeting & Video Advertisements: Silverpush

Besides being a source of entertainment and knowledge, online videos are also helping people in adapting and coping with the pandemic. The content creators on YouTube are asking their viewers to remain in their homes as much as they can and are offering advice on how to adapt to the new normal by making necessary changes in daily life. This article discusses the different types of YouTube content, viewership of which has increased due to the pandemic. Knowing these trends will help brands and their partner YouTube marketing companies in better planning their YouTube advertising strategy.  Pandemic has made working from home a norm. This has led to an increase in the consumption of YouTube video ads content that provides tips and tricks on how to do it efficiently and effectively. The content in these videos covers topics such as how to troubleshoot a slow internet connection, how to collaborate effectively with remote team members, etc. In the period between 10 May 2020 and 5 Ma...

Even before the coronavirus outbreak, people’s preference was increasingly shifting to streaming over linear television. But in the year 2020, this trend accelerated at a rapid rate. According to eMarketer’s forecast, during this year, about eighty-three percent of households in the United States will have at a minimum one connected TV, consumed by at a minimum of one person each month. In the United States, watching connected television has now become the mainstream viewing behavior. Marketers have been delivering TV ads for decades. Now, connected TV offers new opportunities to marketers to engage consumers. By leveraging the right mix of connected television and linear TV, marketers can make the most out of their ad spend. Statistics show that YouTube viewers are increasingly watching YouTube on their TV screens. In the month of December, last year, more than one hundred and twenty million people in the United States watched YouTube content or YouTube TV on their television screens....