Contextual Targeting & Video Advertisements: Silverpush

Among the most reliable advertisement styles that are significantly being used by YouTube advertising and marketing firms is the TrueView advertisement layout. The TrueView advertisement layout has actually been developed by Google on the guarantee that a marketing expert will spend for the video clip advertisement only when a customer picks to view it. By utilizing the TrueView advertisements, marketing professionals have the ability to get in touch with the visitors that wish to enjoy their brands’ video clip advertisements, as well as hence have an interest in the products provided by these brand names. Below are given different kinds of TrueView advertisements to get success on YouTube. TrueView In-Stream Advertisements A TrueView in-stream video clip advertisement plays prior to or during a clip, an individual is enjoying. Online marketers only spend for a TrueView in-stream advertising when the advertisement is looked for at the very least 30 secs or till completion (whichever p...

With over four and a half billion internet users in the world, a substantial portion of the global population is online at any time of the day. The pandemic has increased the number of hours spent online every day by a person. The information and entertainment available over the internet have made it an indispensable part of people’s daily lives. People watch a lot of online videos across different video hosting sites on the internet. But, the largest video hosting platform on the internet is YouTube. Every month, YouTube witnesses the signing in of more than two billion users from around the world. Over one billion hours of videos are being watched daily on YouTube. Apart from the above facts, the YouTube advertising options are plentiful, thus making it the most sought-after platform for marketers. Apart from YouTube, people also watch a lot of television. Marketers thus have to use the right mix of YouTube advertising and TV advertising in order to reach their desired audiences. ...

Besides being a source of entertainment and knowledge, online videos are also helping people in adapting and coping with the pandemic. The content creators on YouTube are asking their viewers to remain in their homes as much as they can and are offering advice on how to adapt to the new normal by making necessary changes in daily life. This article discusses the different types of YouTube content, viewership of which has increased due to the pandemic. Knowing these trends will help brands and their partner YouTube marketing companies in better planning their YouTube advertising strategy.  Pandemic has made working from home a norm. This has led to an increase in the consumption of YouTube video ads content that provides tips and tricks on how to do it efficiently and effectively. The content in these videos covers topics such as how to troubleshoot a slow internet connection, how to collaborate effectively with remote team members, etc. In the period between 10 May 2020 and 5 Ma...

It is very important for an e-commerce brand to win the trust of its consumers regarding the authenticity and genuineness of the products it offers. Without this trust, an eCommerce platform cannot meet its sales target. Lazada, a Singapore-based multinational e-commerce company, wanted to promote its sub-brand LazMall through YouTube advertising while assuring people of full authenticity and genuineness of LazMall’s products. LazMall is the largest virtual mall in the Southeast Asia region. It offers products from more than eighteen thousand brands both international and local. It enables brands and sellers to directly engage with consumers and provide a customized experience to them. As Lazada wanted to promote LazMall and at the same time assure people of one hundred percent authenticity of its products, it required granular targeting of different groups of audiences on YouTube for different products such as home and lifestyle, electronics, sports, fashion, health, and beauty, etc....

Watch time for streamed video content is increasing at a rapid rate. More and more brands are now investing in digital video advertising in order to connect with the people where they are watching. Brands are reshaping their advertising strategies to follow a digital-first approach. This approach is fetching them great results. Here are a few examples of brands that used a digital-first approach for video ( Youtube Advertising ) and drove success. An automobile company wanted to launch the 2021 model of its flagship crossover utility vehicle. Besides a highly competitive market, the brand faced another problem – there was not even a single in-person auto show happening because of the pandemic. The car manufacturing company decided to reach people virtually through a YouTube video campaign. The brand’s creative team followed best practices for engaging people interested in automobiles on YouTube. The team focused on creating relevant content according to how people shop for cars; they ...

Even before the coronavirus outbreak, people’s preference was increasingly shifting to streaming over linear television. But in the year 2020, this trend accelerated at a rapid rate. According to eMarketer’s forecast, during this year, about eighty-three percent of households in the United States will have at a minimum one connected TV, consumed by at a minimum of one person each month. In the United States, watching connected television has now become the mainstream viewing behavior. Marketers have been delivering TV ads for decades. Now, connected TV offers new opportunities to marketers to engage consumers. By leveraging the right mix of connected television and linear TV, marketers can make the most out of their ad spend. Statistics show that YouTube viewers are increasingly watching YouTube on their TV screens. In the month of December, last year, more than one hundred and twenty million people in the United States watched YouTube content or YouTube TV on their television screens....