The quantity of data that people consume online is limitless, and it will only grow in the coming years. Along with accessing a wealth of information online through articles, videos, social media pages, and various forms of media, users also watch advertisements. Though watching any information without an ad is nearly impossible, if the user is lucky, the ad viewed will be related to what he was viewing or reading. Although it is nice to see ads that are relevant to you, it frequently comes at the expense of compromising your privacy. Consumers are more concerned about data protection than ever before in the post-GDPR world. To cater to the feelings of customers, large organizations like Mozilla Firefox and Safari have launched their new ad blocking privacy feature to protect the privacy of users. Also, all major browsers are expected to have blocked the use of third-party cookies by the end of 2023. How Can Contextual Intelligence Help in Preventing Loss of Consumer Trust? If the bran...
Silverpush offers innovative ad tech solutions. Silverpush’s Mirrors is the world’s first AI-powered in-video context detection platform that accurately identifies contexts in videos in order to serve the most contextually relevant ads. Mirrors Safe provides comprehensive brand safety and suitability without killing reach. Parallels offer a real-time moment marketing and TV ad sync platform to marketers.