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Top Video Ad Types that Marketers Should Know

Video Advertising


Video advertising has acquired a prominent position in the digital advertising market. Video ads are better than other ad forms in capturing the attention of people.

Video ads provide a powerful tool for marketers to connect with consumers. By tailoring the creative according to the target audience, marketers can connect with different types of audiences through a single video ad.

There are various types of video advertising platforms available in the market. It can be difficult to choose one over the other. Which platform a business should choose mainly depends upon the products or services that it offers and the type of audience it wants to reach. This article discusses some of the main types of video ads that marketers should know.

Facebook Video Ads

On Facebook, one can use Ads Manager to create video ads or may boost a post having a video from the Facebook page. Video ads can be created by using multiple objectives such as brand awareness, engagement, reach, etc. Across Facebook, Messenger, Audience Network, and Instagram, video ads appear in different placements. According to the placement, video ads support different aspect ratios. By making use of the Ads Manager’s asset customization tool, the same video ad can be used with different placements and ratios.

LinkedIn Video Ads

Video ads on LinkedIn are in the form of a sponsored content ad format. These ads appear in the LinkedIn feed. One can either create new video ads through LinkedIn’s campaign manager or can sponsor LinkedIn Page posts that include videos.

Video advertising on LinkedIn is mainly used for increasing brand awareness, driving lead generation, or as a part of business-to-business thought leadership campaign. As the audience on LinkedIn is more professional in comparison to other platforms such as YouTube and Facebook, this platform is good for business-to-business brands and for those brands that deal with professional consumers.

YouTube ads

YouTube is the world’s largest online video hosting platform. Every month, over two billion users log in on YouTube and over one billion hours of videos are watched every day. So, YouTube advertising offers enormous opportunities to marketers to connect with different types of audiences.

Video ad formats offered by YouTube include in-stream ads - skippable and non-skippable, bumper ads, masthead ads, video discovery ads, and overlay ads. In-stream YouTube video ads can be placed before, during, or after a video.

Bumper ads are six seconds long or lesser and help marketers deliver a short, memorable message. Masthead ad format appears at the top of the YouTube Home feed and helps marketers in driving massive reach or awareness in a short period of time.

Video discovery ads appear in places such as adjacent to related videos, in the search results, or on the homepage of YouTube mobile. An overlay ad is available for desktops only and involves the placement of a message containing an image or text on the lower twenty percent area of a YouTube video.

Along with many videos ad formats, YouTube also offers numerous targeting options. Thus, YouTube offers powerful capabilities to marketers for running successful YouTube video advertising campaigns.

By using the right mix of video ads, brands can effectively connect with their target audiences, and boost brand awareness, conversions, and sales.

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