Contextual Targeting & Video Advertisements: Silverpush

Video advertising has acquired a prominent position in the digital advertising market. Video ads are better than other ad forms in capturing the attention of people. Video ads provide a powerful tool for marketers to connect with consumers. By tailoring the creative according to the target audience, marketers can connect with different types of audiences through a single video ad. There are various types of video advertising platforms available in the market. It can be difficult to choose one over the other. Which platform a business should choose mainly depends upon the products or services that it offers and the type of audience it wants to reach. This article discusses some of the main types of video ads that marketers should know. Facebook Video Ads On Facebook, one can use Ads Manager to create video ads or may boost a post having a video from the Facebook page. Video ads can be created by using multiple objectives such as brand awareness, engagement, reach, etc. Across Facebook...

Leveraging video advertising has become highly essential for brands if they want to achieve success in their marketing efforts. YouTube is the largest online video hosting platform and therefore offers ample video advertising opportunities to brands.  This article discusses how Lipton leveraged YouTube contextual targeting to drive consumer engagement.  We are all currently living in very difficult times. The coronavirus pandemic has turned both health of people and the world’s economy upside down. It has disrupted the lives of people across the world. The mental health of people has been adversely affected. Lipton decided to fight the pandemic together with the people. It ran a “Stay at Home” YouTube advertising campaign .  The campaign aimed to encourage people to spend time with their loved ones and reconnect, and increase mental well-being awareness among them during the pandemic. For this, Lipton leveraged Silverpush’s Mirrors - the world’s first AI-powered in-vide...