Contextual Targeting & Video Advertisements: Silverpush

Contextual ad targeting is obviously having a moment on an increasingly privacy-conscious web. Reddit, the self-proclaimed "first page of the internet," has announced the acquisition of Spiketrap, an audience contextualization startup. Similarly, TikTok launched TikTok Pulse, a new contextual advertising solution in May that allows brands to display next to top-performing content on the all-important 'For You' page. Google's search for an effective solution for intrusive third-party cookie monitoring and targeting has also led it to focus on 'Topics,' which gives users a set of interests based on the websites they have visited, prompting similarities to contextual targeting. So, what do we mean when we speak of contextual advertising? Why is this sort of advertising, which was once the dominant method of internet ad targeting before giving way to behavioural targeting, enjoying a revival in popularity? And how can brands can leverage it.  Contextual Adver...

The quantity of data that people consume online is limitless, and it will only grow in the coming years. Along with accessing a wealth of information online through articles, videos, social media pages, and various forms of media, users also watch advertisements. Though watching any information without an ad is nearly impossible, if the user is lucky, the ad viewed will be related to what he was viewing or reading. Although it is nice to see ads that are relevant to you, it frequently comes at the expense of compromising your privacy. Consumers are more concerned about data protection than ever before in the post-GDPR world. To cater to the feelings of customers, large organizations like Mozilla Firefox and Safari have launched their new ad blocking privacy feature to protect the privacy of users. Also, all major browsers are expected to have blocked the use of third-party cookies by the end of 2023. How Can Contextual Intelligence Help in Preventing Loss of Consumer Trust? If the bran...

Among the most reliable advertisement styles that are significantly being used by YouTube advertising and marketing firms is the TrueView advertisement layout. The TrueView advertisement layout has actually been developed by Google on the guarantee that a marketing expert will spend for the video clip advertisement only when a customer picks to view it. By utilizing the TrueView advertisements, marketing professionals have the ability to get in touch with the visitors that wish to enjoy their brands’ video clip advertisements, as well as hence have an interest in the products provided by these brand names. Below are given different kinds of TrueView advertisements to get success on YouTube. TrueView In-Stream Advertisements A TrueView in-stream video clip advertisement plays prior to or during a clip, an individual is enjoying. Online marketers only spend for a TrueView in-stream advertising when the advertisement is looked for at the very least 30 secs or till completion (whichever p...

Brand suitability is a dynamic concept that cannot be defined rigidly. It is highly dependent on the current thinking of people, prevailing ideas, perceptions, and culture. In this digital era, as people’s notions change at a fast rate, so does the list of what is brand suitable or unsuitable. Therefore, brands require dynamic brand suitability technology. News and online video sites such as YouTube are among the most sought-after websites for digital advertising. These sites regularly publish content that is based on the latest notions and happenings. Brands are unaware of the content next to which their ads are going to be placed. For instance, an ad of a truck brand may appear against a YouTube video about global warming. This will create a YouTube brand safety issue for the brand, as viewers will build a negative opinion of it. The advertising strategy of brands was highly affected by the me-too movement, which was regarded as a major change in the socio-cultural norms. Brands t...

Following the elimination of third-party cookies as well as increasing brand suitability and safety concerns, marketers are progressively embracing contextual advertising . Yet there are dominating particular misconceptions that are making some marketing professionals reluctant in applying contextual targeting. This short article attempts to breast these misconceptions, to make sure that marketing experts obtain a crystal-clear image on contextual targeting . Misconception 1: Contextual advertising is an easy, keyword-based method It holds true that formerly contextual ad placement was based completely on keywords, however, this is not the situation currently. Today, we have artificial intelligence-powered contextual ad technology that provides exceptional outcomes. Traditional contextual advertising entails targeting wanted keywords in internet addresses, titles, meta summaries, tags, web page material, and so on for positioning of appropriate advertisements. In a similar way, stand...