Contextual Targeting & Video Advertisements: Silverpush

Technology has made human life easy. Automatic cars helped humans ease long drives by eliminating the hassle of juggling between car controls and programmatic ads have eased the advertiser's life by taking away the hassle of manual tasks. Programmatic ads refer to the automated buying and selling of digital advertising space through sophisticated algorithms and real-time bidding. In 2021, the US was the largest programmatic advertising player. The ad spend of the region was estimated to be 167 billion whereas China and UK had 109.5 billion and 24 billion.  The most simple and easiest way of effective programmatic advertising is combining it with contextual advertising.  This form of advertising targets the relevant user based on the content consumed by the user. By this, it abides by the privacy of the user and reduces ad wastage.  Apart from the benefits mentioned above, advertisers are inclined towards contextual targeting because it offers enhanced brand safety.  ...