Contextual Targeting & Video Advertisements: Silverpush

Contextual ad targeting is obviously having a moment on an increasingly privacy-conscious web. Reddit, the self-proclaimed "first page of the internet," has announced the acquisition of Spiketrap, an audience contextualization startup. Similarly, TikTok launched TikTok Pulse, a new contextual advertising solution in May that allows brands to display next to top-performing content on the all-important 'For You' page. Google's search for an effective solution for intrusive third-party cookie monitoring and targeting has also led it to focus on 'Topics,' which gives users a set of interests based on the websites they have visited, prompting similarities to contextual targeting. So, what do we mean when we speak of contextual advertising? Why is this sort of advertising, which was once the dominant method of internet ad targeting before giving way to behavioural targeting, enjoying a revival in popularity? And how can brands can leverage it.  Contextual Adver...