Contextual Targeting & Video Advertisements: Silverpush

With brands increasingly moving into digital advertising, more and more issues concerning brand safety and ad fraud are coming into the spotlight. Video advertising has now become an indispensable part of a brand’s digital advertising strategy. Thus, ensuring brand safety on YouTube has also become highly important for brands. A few years back, a grave YouTube and Google brand safety issue surfaced when Guardian withdrew its ads from Google and YouTube after it found its ads placed next to extremist content. Last year, another news broke out that ads of more than one hundred top brands have been found running on YouTube videos promoting climate misinformation. The Google and YouTube brand safety issues have prompted brands to question their marketing teams on the measures they are taking to ensure the running of their digital ads in an environment that is not only brand-safe but also aligns well with the nature of their business. If in case, a brand is handling digital advertising ...