Contextual Targeting & Video Advertisements: Silverpush

Besides being a source of entertainment and knowledge, online videos are also helping people in adapting and coping with the pandemic. The content creators on YouTube are asking their viewers to remain in their homes as much as they can and are offering advice on how to adapt to the new normal by making necessary changes in daily life. This article discusses the different types of YouTube content, viewership of which has increased due to the pandemic. Knowing these trends will help brands and their partner YouTube marketing companies in better planning their YouTube advertising strategy.  Pandemic has made working from home a norm. This has led to an increase in the consumption of YouTube video ads content that provides tips and tricks on how to do it efficiently and effectively. The content in these videos covers topics such as how to troubleshoot a slow internet connection, how to collaborate effectively with remote team members, etc. In the period between 10 May 2020 and 5 Ma...

By delivering the right message to the right people at the right time, brands can form meaningful connections with the consumers. This can increase brand awareness, website traffic, conversions, and sales. This article discusses how Rakbank, a UAE-based bank, capitalized on the in-game moments to promote its credit card among the Barca fans by leveraging Silverpush’s real-time moment marketing platform.    RAKBANK launched the FC Barcelona credit card in order to bring Barca fans closer to their club. RAKBANK wanted to reach the target audience for its new credit card by tapping into Barca fans’ emotions, passion, and pride. For this, it utilized the powerful moment and sync marketing platform , Parallels, developed by Silverpush. Barca fans experience a state of intense excitement and happiness during every match. By utilizing sports sync’s historic data, Silverpush identified the game’s three euphoria moments that it could tap into for connecting with the fans and promoting...

Ad adjacency to brand unsafe content is highly damaging to a brand’s image, leading to a decrease in conversions and sales. Recent research again confirms that brand safety is crucial for brands. The survey research was conducted by GroupM and involved thousands of consumers from different countries. It provided insights into people’s concerns about digital marketing and gave noteworthy considerations for marketing professionals. Sixty-four percent of consumers stated that that they form a negative opinion of a business or brand whose ads appear adjacent to any sort of inappropriate content. Digital ads were regarded as being of a highly intrusive nature by thirty-seven percent of the participants. Seventy-five percent of the participants said that it is the duty of the digital platforms to prevent inappropriate content. They stated that marketers should do all that is required to ensure the setting up of appropriate parameters for the placement of ads for effective and brand-safe adv...