Contextual Targeting & Video Advertisements: Silverpush

Even before the coronavirus outbreak, people’s preference was increasingly shifting to streaming over linear television. But in the year 2020, this trend accelerated at a rapid rate. According to eMarketer’s forecast, during this year, about eighty-three percent of households in the United States will have at a minimum one connected TV, consumed by at a minimum of one person each month. In the United States, watching connected television has now become the mainstream viewing behavior. Marketers have been delivering TV ads for decades. Now, connected TV offers new opportunities to marketers to engage consumers. By leveraging the right mix of connected television and linear TV, marketers can make the most out of their ad spend. Statistics show that YouTube viewers are increasingly watching YouTube on their TV screens. In the month of December, last year, more than one hundred and twenty million people in the United States watched YouTube content or YouTube TV on their television screens....

Digital advertising is a huge industry and involves a lot of investment from brands both big and small. Brands want to ensure that their money is well spent and their ads are placed against brand safe content. Brand safety is one of the most important considerations for brands when it comes to online advertising. Since last year, there has been a massive increase in morbidity and mortality-related content due to the pandemic. For most brands, ad adjacency to such content highly images damaging. According to a poll, the majority of consumers think that the responsibility for ensuring the placement of ads against safe content rests on brands. The poll also revealed that the majority of participants would be likely to stop using products or products of a brand if in case they found ads of that brand placed against inflammatory or fake content. The aim of the advertising strategy should be to achieve ad placement across high-performance content while avoiding ad adjacency to unsafe and u...

TV viewership is extremely large for big sporting events. Brands can capitalize on the advertising potential that these events offer and reach a massive audience.   Last year, only a few live sporting events took place due to the coronavirus pandemic. But now, the live sporting events are happening and brands are focusing on sports advertising on television to reach more and more people. Super Bowl 55, the final game of the National Football League season 2020 held in February 2021, grabbed a television viewership of slightly more than 91.6 million people in the United States. The combined viewership across all platforms including streaming was 96.4 million. IPL 13, also known as the 2020 Indian Premier League (IPL), which was held in the latter part of the last year, was the most viewed Indian Premier League season in comparison to all previous seasons. According to the viewership data of the Broadcast Audience Research Council of India, the overall TV viewership of the IPL ...